Google Inc is make an other push-to-network bring savvy, television sets, in the hope of a huge new market despite consumers lukewarm response of one of his first offers open.The search engine was a revised version of the Google TV service and announced to create a hundred online "channels" of original video programming for the YouTube site, in a separate announcement on Friday.
The YouTube channels will show however created videos partnerships with various media organizations, and celebrities such as Madonna, rapper Jay-Z and skateboarder Tony Hawk. The partnerships include more than $100 million in advance payments from Google to the different partners per familiar for a person with the matter.
The new version of Google TV 2.0 provides new tools for recommendations of movies, TV programs, and online videos, TV viewers, and makes it easier for developers to create new applications for the TV screen.
Google TV-currently integrated on certain Sony Corp TV models and Logitech kommt-international-set tops - can consumer access to online videos, and websites on their televisions as well as with specialized applications such as video games play.
"There are a lot of thirst for use on the Web in the living room," said Google product management VP Mario Queiroz, which is the Google TV initiative.
But a sign of the many challenges, which frustrates Google's ambitions to conquer the living room, as well as those of the other tech companies, including Apple Inc (AAPL).(O), described Queiroz, the Google TV, as a "long-term bet".
"I know not what exact month take out this," he told Reuters during a demonstration of the new product at Google's mountain view, California Central last week. "I think there was great progress in the last year and next year it will be much more progress."
Google has open not how many users for Google TV, which last year was launched with great fanfare. But some analysts say that version 1.0 of the product was a flop.
"The fire that they wanted to not even start a spark," said Forrester Research Analyst James McQuivey.
The price of $299 for the least expensive Google TV set was too high, said McQuivey (Logitech has since then the price lowered his device to $100). And the fact that many of the TV station, perhaps confusion amongst consumers created a threat to Google, which blocks Web-based versions of their shows access Google TV devices from sensors, said he.
But TV is to ignore a too attractive market for Google, analysts say.
For Google, which generates 96 percent of its revenues from advertising last year, television is an important opportunity for expansion. According to industry research firm IDC television advertising in the United States is expected this year to almost 70 billion dollar market.
A foothold in the living room could also important for Google as the boundaries between traditional media and the Internet-blur and moves as Google themselves with to the rich treasure trove of amateur videos on the website to strengthen professionally produced content.
The new YouTube channels will show videos in almost 20 different categories, such as sport, comedy and news. The first channels next month with more channels of roll-out will begin in the coming year, said Google.
Sell Google map in addition to the original video channels, up to 55 percent of the ad revenue with some of its partners share, after Google again the cost advance payments, depending on the person with the subject, we acquired the familiar due to the confidentiality of all the measures, which wanted to remain anonymous your.
Other tech powerhouses recognize also the TV capability, including Microsoft Corp., the steps to turn the Xbox game console into a universal media player.
In the newly published biography of Steve jobs, author Walter Isaacson relates a conversation in which recently deceased Apple co-founder said he was to create an "integrated TV", joined the seamlessly with the Internet and all of a consumer electronic devices. So far, analysts say that Apple outing a rare mistake for the iPhone-maker was in the TV market.
"The reason why these companies all has been eyeing this market have is, that it's not that many markets, have the 200 million plus units per year and an installed base of 1 billion and screens,", said IDC analyst Danielle Levitas, referring to the worldwide sales of television sets. "You can not ignore markets, the large, screens, important for the hours spent and delivered media."
THE MOTOROLA FACTOR
One advantage that Google could have in the TV market is the planned 12.5 billion dollar acquisition of Motorola mobility makes Holdings Inc, the cable TV-set-top boxes and mobile phones.
"If I were Google, the first thing I do (the Google TV software) is in the next round of Motorola set-top boxes and say (on the cable provider)" we give you half off for these things, if you Google TV,' "as McQuivey of Forrester research."
Google's Queiroz declined to discuss how Motorola in the Google TV plans not could fit to to note that Google has said that it plans to run Motorola as a separate company after the acquisition closes.
Starting on Sunday, Google updated the software on existing Sony Google TV devices that already come into the consumer homes, with software updates for Logitech shortly thereafter. New Google TV devices from manufacturers such as Samsung and VIZIO, are expected next year.
Google has Google TV built on the new "honeycomb" version of the Android operating system. The company was also new, the look of Google TV, replace the cluttered, computer-like screen options with more minimalist graphic symbols that sits down on the screen.
Google's Android market, the central clearing house for Smartphone and Tablet apps on Android operating system, run on Google TV. This means software developers, the Smartphone applications, such as for example the Rovio furiously making birds, will easily offer versions that run on Google TV.
But in contrast to Internet-connected smartphones, which in recent years have become incredibly popular, faced a steep road to Web TV products from Google and other companies as they strive, consumers are proving, some analysts say.
"It's an incredibly difficult screen to find out," said the IDC Levitas, pointed out that in contrast with Smartphones and PCs, a TV is often at the same time viewed by several people and has two different experiences - standard TV material programming and Web-content, which must be connected to sent each other.
"The TV is the last frontier, that we be to crack the connected experience", said Levitas.
bdnews24.com/MRH/1143h
Source: bdnews24.com
Read More on News Daily
No comments:
Post a Comment